Estonia has a reputation for leadership in digital governance, much respected by other governments. And yet, Estonia struggled with enabling digital-first pandemic solutions, such as developing a track and trace app, writes Tagesspiegel's Background newsletter.

As part of the article, Centre for Digital Governance Postdoctoral Researcher Keegan McBride shared his expertise on Estonia's digitalisation efforts.

"Marketing is a big part of Estonia's digital strategy," McBride told the newspaper, though he conceded that at the same time "a lot of things do work well."

The full article can be found here (in German).

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Views expressed by the author/interviewee may not necessarily reflect the views and values of the Hertie School.

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